Privacy Policy
SDC Advisory Group Pty Ltd
Effective Date: 20/09/2026
About this policy
SDC Advisory Group Pty Ltd, referred to as SDC, we, our or us, is committed to protecting personal information and handling it responsibly. This Privacy Policy applies to SDC and its services, programs and associated brands, including Leadership Reengineered and the Leadership Response.
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply. We also use those principles as our standard for responsible privacy practice.
This policy explains what information we collect, how we collect and use it, when it may be disclosed, how it is protected and how a person may request access, correction or make a privacy complaint.
Personal information we collect
Depending on how a person interacts with SDC, we may collect:
• identity and contact information, including name, email address, telephone number and location
• professional information, including company name, position, career stage, leadership responsibilities and employment information voluntarily provided to us
• enquiry and service information, including messages, project information, proposals, applications and information provided during consulting, coaching or program delivery
• assessment and profile information, including scenario choices, behavioural cross-check responses, calculated category scores, result categories, feedback and other information submitted through the Leadership Response
• program information, including waitlist preferences, enrolment details, attendance, participation, coaching information and communications with SDC
• transaction and administrative information, including invoices, payment status and records required for accounting or legal purposes
• marketing and communication preferences, including consent records and unsubscribe requests
• technical and usage information, including IP address, browser type, device information, pages visited, referral source and website analytics
• cookie and similar technology information as described in the Cookies and analytics section of this policy.
• booking and advisory information, including appointment type, selected date and time, intake responses, cancellation or rescheduling history, session communications, advisory notes and any action summary prepared as part of the service
• transaction and administrative information, including the service purchased, amount paid, payment status, refunds, invoices and transaction references. Payment card details are processed by our payment provider. SDC does not ordinarily receive or store complete card numbers or card security codes
• communication information, including emails, appointment notifications, meeting invitations, email delivery information, interactions with communications and records of consent or unsubscribe requests
• integration information transferred between authorised SDC systems, including identifiers, contact attributes, assessment results, booking information, consent status and list membership required to automate service delivery and communications
SDC does not intentionally collect sensitive information unless it is reasonably necessary for a service or program and the person has consented, or collection is otherwise authorised by law. Participants should avoid including unnecessary health information or other sensitive personal details in assessment responses, community discussions or enquiry forms.
How we collect information
We may collect personal information:
· directly from a person through our website, the Leadership Response, forms, email, telephone, meetings, coaching sessions, workshops and program activities
· through platforms that support our website, assessments, email, video meetings, online communities, payments, document storage and customer administration
· from an employer, colleague, referrer or other third party where the person has authorised the disclosure or where collection is otherwise permitted by law
· automatically through cookies, analytics tools and server logs when a person uses our website or an SDC-controlled page hosted by a service provider.
Where we receive personal information from another person or organisation, we will take reasonable steps to ensure the individual is aware of the collection and the way the information will be handled.
Platforms and service providers
SDC uses third-party platforms to operate its website, assessments, bookings, payments, communications and business administration. Current providers may include:
• Squarespace, for website hosting, website forms and related website functionality
• Squarespace Scheduling, also known as Acuity Scheduling, for appointment availability, bookings, intake forms, confirmations, reminders and appointment administration
• Stripe, for secure payment processing, refunds and transaction administration
• ScoreApp, for the Leadership Response landing page, forms, assessment responses, scoring, results and related participant information
• Brevo, for contact management, consent records, email communications, automated email sequences and unsubscribe administration
• Make, for transferring and processing information between authorised platforms and automating contact, consent and list-management workflows
• Microsoft 365, including Outlook and Microsoft Teams where applicable, for email, calendar administration, online meetings, documents and business records
These providers may collect or process personal information on SDC’s behalf or as otherwise described in their own privacy terms. We limit the information shared with each provider to what is reasonably required for the relevant business or service function.
Anonymity and required information
A person may browse the public areas of our website without identifying themselves. Some services require personal information. For example, we need a name and email address to deliver a personalised Leadership Response result, manage a waitlist registration or respond to an enquiry. If required information is not provided, we may be unable to provide the requested result, communication or service.
How we use information
We may collect, hold and use personal information to:
· respond to enquiries and communicate with prospective, current and former clients or participants
· provide consulting, coaching, assessment, workshop and leadership development services
· calculate, generate and deliver Leadership Response results
· manage waitlists, applications, enrolments, sessions and participant support
· prepare proposals, agreements, invoices and business records
· administer private cohort communities and other program activities
· improve our website, assessments, materials and services, including through aggregated or de-identified analysis
· protect our systems, prevent misuse and maintain the security and integrity of our services
· send marketing communications where we have consent or are otherwise permitted by law
· comply with legal, regulatory, insurance, accounting and professional obligations.
We do not sell personal information.
Leadership Response scoring
The Leadership Response uses rules-based scoring to generate a developmental result from the answers submitted by a participant. The result is designed to identify possible leadership response patterns and provide reflective guidance.
The Leadership Response does not make recruitment, promotion, performance management or other employment decisions. SDC does not permit the result to be used as the sole basis for a decision that could significantly affect a participant's employment, contractual rights or access to a service.
Appointments and advisory services
When a person books a Leadership Response Debrief or Leadership Advisory Session, SDC may collect booking details, intake responses, payment status and information shared before, during or after the session.
This information is used to prepare for and provide the service, administer the appointment, process payments or refunds, maintain appropriate business records and comply with legal, accounting and insurance obligations.
Clients should avoid providing unnecessary personal, medical or sensitive information about employees, colleagues or other people. Where another person must be discussed, clients should identify them by role wherever practical rather than by name.
SDC does not record an advisory or debrief session without prior written agreement. Information shared during a session will be treated as confidential, subject to disclosures required or authorised by law, disclosures reasonably necessary to address a serious and imminent threat to life, health or safety, and confidential disclosures to professional advisers or service providers where reasonably necessary.
Direct marketing
We may send information about SDC, Leadership Reengineered, events, resources or future programs where a person has expressly consented or where marketing is otherwise permitted by law. Assessment delivery and service messages are different from optional marketing communications. Completing an assessment does not automatically subscribe a person to unrelated marketing.
Every commercial electronic message will identify SDC, provide current contact information and include a clear way to unsubscribe. We keep a record of consent and will action unsubscribe requests within the period required by law. A limited suppression record may be retained to ensure that an unsubscribe request continues to be honoured.
Disclosure of personal information
We may disclose personal information to:
· employees, directors, contractors and facilitators who need the information to provide or administer an SDC service
· service providers that support assessments, websites, email, customer administration, video meetings, online communities, payments, accounting, document storage, cybersecurity or analytics
· professional advisers, insurers, accountants, auditors and legal advisers
· an employer or sponsoring organisation only as described in the Employer-funded participation section
· government agencies, regulators, courts or other parties where disclosure is required or authorised by law
· a purchaser or successor if SDC undergoes a genuine business sale, restructure or transfer, subject to appropriate confidentiality and legal requirements.
Employer funded participation
SDC does not provide a participant's individual assessment responses, results or private coaching information to their employer without the participant's knowledge and express consent, unless disclosure is required or authorised by law.
Where employer reporting forms part of an engagement, SDC will explain before collection what information will be shared, with whom it will be shared and whether reporting will identify individuals or use aggregated or de-identified information. A participant's agreement to join a program does not, by itself, authorise unrestricted access to their individual information.
Online cohort communities
Leadership Reengineered may offer access to a private online community. The community platform may make a participant's name, profile information, telephone number or other account details visible to other members, depending on the platform and the participant's settings. SDC will explain this before a participant joins the community. Participation in the community is optional unless the applicable program terms state otherwise.
Participants are responsible for the personal information they choose to post in a community. SDC may establish confidentiality and conduct requirements, but cannot guarantee that another participant will comply with those requirements.
Overseas processing and disclosure
Some service providers used by SDC operate, process information or store information outside Australia.
Depending on the service and provider infrastructure used, personal information may be processed or disclosed in Australia, the United Kingdom, the United States, countries within the European Economic Area and other locations used by our service providers.
For example, ScoreApp, which supports the Leadership Response, is operated by a company based in the United Kingdom. Other providers supporting website hosting, scheduling, payments, email communications, automation, online meetings and business administration may use infrastructure or personnel located outside Australia.
Where required by applicable law, we take reasonable steps to ensure overseas recipients handle personal information consistently with Australian privacy requirements. Provider locations and infrastructure may change. We will review and update this policy where a material change affects how personal information is handled.
Storage and security
Personal information may be stored in SDC systems and in systems operated by contracted service providers. We take reasonable technical and organisational steps to protect information from misuse, interference, loss and unauthorised access, modification or disclosure. These steps may include access controls, account security, provider due diligence and limiting access to people who need the information for their role.
No internet transmission or storage system can be guaranteed to be completely secure. Where a data breach occurs, SDC will assess and respond to it and will provide notifications where required by applicable law.
Retention and deletion
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business and consent records, to resolve disputes, or to meet legal, accounting and insurance requirements.
Assessment, enquiry and program information will be reviewed when the relevant relationship ends or after a period of inactivity. Marketing information is retained until consent is withdrawn or it is no longer required, subject to retaining a minimal suppression record. When personal information is no longer required, we take reasonable steps to delete it or de-identify it. Backup copies may remain until they are securely overwritten through the normal backup cycle.
Access, correction and deletion requests
A person may contact SDC to request access to personal information we hold about them or to ask us to correct information that is inaccurate, incomplete, out of date or misleading.
A person may also request deletion of their personal information. Deletion may not always be possible where information must be retained for legal, accounting, insurance, dispute-resolution, consent-management or legitimate business-record purposes. Where complete deletion is not possible, we will explain the reason and consider whether the information can be restricted or de-identified.
Requests may be submitted to the Privacy Contact using the contact details at the end of this policy. We may request reasonable information to verify the requester’s identity and protect personal information from unauthorised access.
We will respond within a reasonable period. We will not ordinarily charge for making a request. If we refuse an access or correction request, we will provide written reasons where required by law and explain any available complaint options.
Privacy complaints
A privacy complaint should be made in writing to the Privacy Contact using the details at the end of this policy. The complaint should explain the concern and include enough information for us to investigate it.
We aim to acknowledge a complaint within five business days and provide a written response within 30 days. If more time is reasonably required, we will explain why and provide an updated timeframe. If the complaint is not resolved, the person may contact the Office of the Australian Information Commissioner at www.oaic.gov.au.
Cookies and analytics
Our website and SDC-controlled pages hosted by service providers may use cookies and similar technologies. These may include cookies required for the site to operate, analytics cookies that help us understand website performance, and marketing cookies where those features are enabled.
Cookie information may be collected by SDC or by website, assessment and analytics providers. Visitors can use available cookie controls and browser settings to manage or disable cookies. Disabling some cookies may affect website functionality. Where consent is required for a non-essential cookie, we will request it through an appropriate cookie preference tool rather than treating continued browsing as consent.
Third party websites
Our website and programs may contain links to websites or services operated by third parties. SDC is not responsible for the privacy practices, security or content of those services. People should review the privacy terms of a third-party service before providing information to it.
Changes to this policy
We may update this Privacy Policy when our services, technology providers or legal obligations change. The current version will be published on our website with its effective date. Where a material change affects an existing use of personal information, we will provide additional notice or seek consent where required.
Contact
Privacy Contact
SDC Advisory Group Pty Ltd
Melbourne Victoria Australia
Email info@sdcadvisorygroup.com.au
Website www.sdcadvisorygroup.com.au
ABN 59 699 269 915
Website Terms of Use
SDC Advisory Group Pty Ltd
Effective date 10 September 2026
Application of these terms
These Website Terms of Use apply to www.sdcadvisorygroup.com.au and to public pages, assessments and resources controlled by SDC Advisory Group Pty Ltd, including Leadership Reengineered and the Leadership Response, even where a page is hosted by a third-party platform.
By using the website or an SDC-controlled public page, you agree to these terms. If you do not agree, you should stop using the relevant page or service. Separate written agreements or enrolment terms apply to paid consulting, coaching, assessment and program services. If there is an inconsistency, the separate agreement governs the paid service to the extent of the inconsistency.
General information
Website content is provided for general information and professional development purposes. It does not constitute legal, financial, psychological, clinical or other regulated professional advice. Specific consulting, coaching or program services are provided only under a written engagement, coaching agreement or program enrolment.
Every organisation and leadership situation is different. A person should consider their own circumstances and use professional judgment before acting on website information, assessment feedback or general resources.
Leadership Response use
The Leadership Response is a developmental reflection tool. It uses scenario responses and rules-based scoring to identify possible leadership patterns and provide practical feedback. It is not a psychological, clinical or psychometric assessment.
Results depend on the answers submitted, the scoring framework and the context in which a participant completes the assessment. They are not a definitive measure of leadership ability and must not be used as the sole basis for recruitment, promotion, performance management, disciplinary action or another employment decision.
Intellectual property
Unless otherwise stated, website and program content is owned by or licensed to SDC Advisory Group Pty Ltd. Protected content includes text, graphics, logos, reports, downloads, methodologies, assessment questions, scenarios, scoring systems, result frameworks, program materials, templates, workbooks, recordings, branding and design elements.
SDC grants users a limited, non-exclusive and non-transferable right to access public website content and to use legitimately supplied participant resources for their own personal professional development. This does not transfer ownership of any intellectual property.
Except where permitted by law or authorised by SDC in writing, a person must not copy, reproduce, modify, publish, sell, distribute, commercially exploit, repurpose or use SDC content to deliver another assessment, coaching service, training program or commercial product. A person must not attempt to extract, reconstruct or reverse engineer assessment scoring or hidden result logic. Public links to SDC webpages may be shared without altering or misrepresenting the linked content.
Acceptable use
A person must not:
· use the website, assessment or another SDC-controlled page for an unlawful, misleading or fraudulent purpose
· interfere with the operation or security of the website or attempt to gain unauthorised access
· introduce malicious software, automated attacks or other harmful material
· scrape, harvest or systematically extract content, personal information, assessment questions or scoring information
· impersonate another person, submit information without authority or misuse another person's assessment result
· use SDC content in a way that infringes intellectual property, privacy, confidentiality or other legal rights.
Information submitted by users
Personal information submitted through the website, the Leadership Response or another SDC form is handled under the Privacy Policy. Users must have authority to provide any information relating to another person.
SDC may use feedback to improve its services. We will not publish an identifiable testimonial, case study or endorsement without the person's permission. Aggregated or de-identified information may be used for service evaluation, internal analysis and general reporting where it does not reasonably identify an individual.
No guaranteed outcomes
SDC does not guarantee that using website information, completing the Leadership Response or participating in a program will result in promotion, improved performance, increased revenue, career progression or another particular outcome. Outcomes depend on circumstances outside SDC's control, including participant effort, workplace support, role scope and business conditions.
Website availability and accuracy
We take reasonable care when preparing website information but do not warrant that every page will always be complete, current, error-free or suitable for a particular purpose. We may change, suspend or withdraw website content or functionality. We do not guarantee uninterrupted access.
Third party platforms and links
The website and SDC programs may use or link to third-party platforms. Those platforms may have their own terms, privacy policies and technical requirements. SDC is not responsible for third-party content, availability or independent handling of information, except to the extent that responsibility cannot lawfully be excluded.
Consumer rights
Nothing in these terms excludes, restricts or modifies a consumer guarantee, right or remedy that cannot lawfully be excluded under the Australian Consumer Law or another applicable law.
Limitation of liability
To the maximum extent permitted by law, SDC is not liable for loss arising solely from reliance on general website information, a person's inability to access the website, or the content or conduct of an independent third-party website or service. This limitation does not apply to liability that cannot lawfully be excluded or limited. Liability relating to a paid service is governed by the applicable written engagement or program terms, subject to law.
Privacy
Our collection and handling of personal information is governed by the SDC Advisory Group Privacy Policy published on this legal page.
Changes to these terms
We may update these terms when our website, services or legal obligations change. The current version will be published with its effective date. Continued use after publication of an updated version constitutes acceptance of the revised website terms. Separate notice or agreement will be used where a change affects an existing paid service and is not already permitted by the applicable service agreement.
Governing law
These terms are governed by the laws of Victoria, Australia. The parties submit to the courts of Victoria and any courts entitled to hear appeals from them, subject to any rights that apply under consumer or other mandatory law.
Contact
SDC Advisory Group Pty Ltd
Melbourne Victoria Australia
Email info@sdcadvisorygroup.com.au
Website www.sdcadvisorygroup.com.au
ABN 59 699 269 915
Leadership Response Disclaimer
The Leadership Response is a professional development diagnostic created by SDC Advisory Group Pty Ltd through Leadership Reengineered. It is designed to help leaders reflect on how they respond to realistic workplace situations and identify possible patterns affecting clarity, capability and ownership across their region.
The Leadership Response is not a psychological, clinical or psychometric assessment. It does not provide medical, mental health, legal, human resources or employment advice. A result reflects the responses submitted and the scoring framework used at the time of completion. It is not a definitive judgment of a participant's leadership ability, character or future potential.
The assessment and its results should not be used as the sole basis for recruitment, promotion, performance management, disciplinary action or another employment decision. Where an employer sponsors an assessment or program place, SDC will explain any agreed reporting arrangements before individual information is collected or disclosed.
SDC does not guarantee a particular career, leadership, team or commercial outcome from completing the assessment or acting on its feedback. Participants remain responsible for applying professional judgment and considering their workplace context.