Outcomes you can measure.
SDC Advisory Group is a Melbourne-based advisory and delivery firm.
We work with growing organisations that need experienced, honest guidance to deliver technology, transformation, and program outcomes, with a team that stays accountable from the first conversation to the final deliverable.
Outcomes you can measure.
We’re a small team of senior practitioners who have spent our careers leading complex change within large organisations: universities, government, healthcare, and global brands.
We started SDC because we believe the most valuable thing an advisory firm can offer is genuine accountability and experienced people who have done this work themselves, who understand what delivery actually takes, and who stay with you until the outcome is real.
SDC brings that experience across program delivery, technology, AI, and transformation, built over careers spanning higher education, government, healthcare, and commercial sectors across Australia and internationally. We work with trusted industry partners who share our standards, so that when an engagement calls for additional capability, we can bring it without compromising on quality or continuity.
Who we are
When you work with SDC, you work directly with us. We treat your goals as our own, we are honest even when the conversation is difficult, and we measure success by how capable and confident your organisation is when we are done, not by how long the engagement runs.
Meet the Directors
SUCHEN DE CRUZE
Program & portfolio delivery · AI & data transformation · HCM / ERP / finance modernisation · Governance & PMO · Vendor & procurement advisory · ANZ & international
Managing Director
Suchen has spent years leading some of the most complex programs and transformation initiatives across Australia and internationally, spanning higher education, government, healthcare, and commercial sectors. He has directed large scale programs and portfolios, partnered with boards and C-suite leaders to navigate enterprise change, and built the delivery teams, governance frameworks, and vendor partnerships that make transformation stick.
His work spans the full spectrum of what organisations grapple with today. From HCM, ERP, and finance modernisation through to data and AI enablement, enterprise reporting, cloud and platform uplift, and large-scale digital transformation. He has been working with organisations on practical AI adoption for several years, helping leadership teams move from strategy to real, embedded capability.
What Suchen brings to every engagement is rare: the strategic credibility to advise at the highest levels, and the delivery track record to know exactly what it takes to get things done. He founded SDC because he believes every organisation, regardless of size, deserves access to that kind of honest, experienced advisory.
SOPHIA SOKOLOV
Director
Multi-site retail leadership · Revenue & profitability · Customer experience · Team capability & development · Omnichannel execution · ANZ retail networks
Sophia brings years of senior retail leadership to SDC, built at the sharp end of premium multi-site retail operations across Australia and New Zealand. She has led ANZ networks, delivered record market performance and driven measurable improvements in conversion, customer experience, and team capability across large, complex store networks.
Her expertise covers the full breadth of what retail leaders face today: revenue and profitability strategy, operational consistency, omnichannel execution, KPI performance, team development, and the kind of cultural leadership that turns an average store into a high-performing one. She has built and developed Area Manager teams, restructured underperforming operations, and implemented the performance frameworks and reporting systems that give retail businesses real visibility and control.
Sophia's approach is direct and commercial. She knows what good retail looks like from the inside, and she works alongside leadership teams to close the gap between where they are and where they need to be, with practical solutions, not theoretical frameworks.
Meet the Directors
Who we are.
The SDC team
You do not need to arrive with a perfectly defined brief.
Tell us what you are seeing, what is not working or what you are trying to achieve. We will ask the right questions, help identify where the real issue sits and tell you honestly whether SDC is the right fit to help.
No hard sell. Just a useful first conversation.
Not sure what the solution is yet? That’s ok!
Contact Us
Submit the inquiry form to discuss your objectives and determine how a tailored consulting engagement can advance your strategic priorities.
Confidential by nature.
We understand that many initial conversations involve commercially sensitive information. Any information you share with SDC Advisory Group through this website will be treated with discretion and used solely for the purpose of responding to your enquiry.